The Impact of Using Artificial Intelligence on Achieving Sustainable Performance Through the Mediating Role of Digital Human Resource Management and Green Practices: A Field Study

Artificial Intelligence (AI) has emerged as a transformative technology that enables organizations to improve operational efficiency, accelerate digital transformation, and promote sustainable development. This study investigates the impact of Artificial Intelligence on Sustainable Performance through the mediating roles of Digital Human Resource Management (DHRM) and Green Human Resource Management (GHRM) practices. A conceptual framework was developed linking AI, DHRM, GHRM, and Sustainable Performance and empirically tested using Structural Equation Modeling (SEM). Data were collected from 120 employees working in Iraqi mobile telecommunications companies using a structured questionnaire. Reliability, construct validity, Confirmatory Factor Analysis (CFA), and path analysis were conducted using SPSS and AMOS. The results demonstrated that Artificial Intelligence significantly enhances Sustainable Performance (β = 0.751, t = 12.768, p < 0.001, R² = 0.580), Digital Human Resource Management (β = 0.903, t = 20.835, p < 0.001, R² = 0.759), and Green Human Resource Management practices (β = 0.851, t = 14.149, p < 0.001, R² = 0.592).